failing like never before


The Pervasiveness of I

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In 1998, Apple Computers started selling a new version of their desktop computers, called the imac. The first imac had the CRT and all other components of the computer enclosed in a cool futuristic case, that came in various colors. I remember touring an Apple facility with my dad nine years ago (ASME offered their members tours of tech facilities) and hearing all the commercial hype about the new imac. They gave us some free toys and sat us in front of a projector to show us an imac commercial, which showed some imacs spinning across the screen, showing off their cool colors (because PCs were notorious for only coming in beige boxes back then) while an old Beetles song played in the background. Our guide also emphasized that the imac was simple to assemble and worked right out of the box, unlike a Windows PC. When I was a wee lad in grade school, I never could have guessed that the naming pattern for the imac would extend into just about all of Apple's products, and even into other companies.